Wow. Its not often I get so perfectly distracted by a couple of lads. But today the video for Hercules & Love Affair’s new single I Try To Talk To You directed by David Wilson and produced by international online retailer SSENSE and System Magazine has me all in a spin. A beautifully shot and choreographed black and white spin. And the tune ain’t too bad either, a right bobby dazzler in fact, with guest vocalist John Grant proving why he’s a deserved Brit nominee. As if I wasn’t excited enough about Hercule’s new album The Feast Of The Broken Heart coming out later this month on Moshi Moshi, this comes along. So yep, I’m perfectly distracted. Oh and that stuff they keep saying about beards no longer being hot, forget it, they are very much still are. Very much.
In line with the release of the video, accompanying editorial content, including an exclusive interview with Hercules frontman Andy Butler, will debut on ssense.com on May 7th 2014 alongside a playlist of Butler’s favorite 90s house and techno tracks.