Gotta love the weekend papers. Today they quelled my distaste for the supermarket as they pointed me towards Jonny Trunk’s Own Label: Sainsbury’s Design Studio, 1962-1977, published by Fuel. The simplicity of design makes up for the short change in pocket that ensures you slum it with the own brand and reminded me of the joy that was the early Tesco Value Range and those basic blue stripes.
Infact its been a tasty week for food packaging. James Kendall’s endearing photographs of his wife’s 90 year old grandma’s larder. Best before 1960: British Vintage Food had me yearning for Ye Olde York Ham (please don’t make me eat the jelly Nan) and a comfort tea of cheap sausages and Supernoodles.
Be it giggles in Ibiza supermarkets to the perfection that is West Indian Cock Soup, packaging has my desire for the beauty in the mundane covered.